lystn

In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military. We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the military. And, we talk about the purpose of growth teams at a company, why you shouldn't overthink them, and the advantages of the pod team structure.