EP104: Forget about Leads. It's the Top and Bottom of your Funnel that matters.
In this episode on the GrowthTLDR, we're welcoming Garrett Mehrguth back to the podcast. In the first episode, Garrett took us through the founding story of his agency, Directive Consulting. We're back to talk about all things sales outreach and brand advertising. Garrett goes through how to create the perfect sales outreach email and why they should read like a great movie. We also go into brand advertising. Garrett talks us through why you shouldn't focus your efforts on generating leads, and instead focus on being visible at the top and bottom of your funnel. Happy Growing
