lystn

Google is one of the best channels for growth. But, it's also an ultra-competitive channel, one where you're competing with every other brand. It's hard to get a competitive edge. Sometimes to get that edge, we forget to pay attention to the fundamentals. For Google, that means the technical elements of SEO. In this episode of the GrowthTLDR, we talk to Geoff Atkinson, who is the CEO and founder of Huckabuy, a software company that makes it easier for Google to crawl large websites. On this episode of the GrowthTLDR, we cover: - The story behind Huckabuy, and how Geoff realized the importance of technical SEO after increasing revenue from $0 to $300 million at Overstock from organic search. - How Geoff helps large enterprise companies dramatically grow their search traffic by helping them with page speed, structured data, and dynamic rendering. - What Geoff did to sell into large brands like SAP, Concur, Salesforce even though Huckabuy is a company of 14 employees. Happy Growing!