EP86: How Product-Led Companies Win by Focusing on End-Users
Why have product-led companies become so popular in the past number of years? We talk to Blake Bartlett, Partner at OpenView, on why product-led growth has become such a popular way for software businesses to grow. On this episode you'll learn: - What are the three era's of software, and how they've changed how businesses go-to-market? - Why product-led companies have many advantages of traditional software companies, what they are, and how they've changed the way companies invest. - The importance of A/B testing your pricing and packaging as a product-led company. Happy Growing!
