Snapshot #12: What Real Estate Agents Need To Know About SEO
We talk to Josh Brown of Can I Rank? about how search engine optimization (SEO) for real estate agents and what agents need to do to achieve high search rankings. (Surprise! SEO is a long game, and it's all about delivering value.) You'll learn: 1) The difference between local and organic SEO and what you should be focusing on. 2) What type of content is most effective in terms of driving traffic. 3) How to create content your audience needs 4) How to develop an SEO plan that works 5) All about keywords that signal to Google that your search is relevant 6) Why you need to focus on branding, not just keywords, to achieve SEO 7) The relationship between social media engagement and SEO ranking
