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We talk to Stephanie Lanier of Lanier Property Group in Wilmington, NC about how she used one piece of original content - a custom map - to help define her local market and reinforce her own brand. Find out why Stephanie was named one of Wilmington's 5 Most Intriguing People.   You'll learn: 1. How to figure out what your audience wants and develop valuable content to address it 2. Why images and visuals are everything in social media 3. How to use content marketing to build your credibility 4. How to create content that's so good that people can't ignore it 5. Why you should stick to the social media platforms that work for you   Links Mentioned: Lanier Property Group Curaytor: How A Small Brokerage Is Getting Big Results With A Clever Custom Map GroupMe Slack Word Swag