14. What is Twitter’s role in the media mix?
In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations on the platform, and how the research team uses data to help brands. Jake Steadman, Senior Director of Research for International and Agency, also discusses his views on the role of Twitter and the wider world of market research.
Hosted on Acast. See acast.com/privacy for more information.
