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My online business efforts haven’t always been a success.   But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.   First, some back story.   Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.   I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time with my kids, and actually make some real money.   I dabbled in different niches and experimented with business ideas for a few years. I was looking for a business idea that would give me the flexibility and freedom that I was looking for.   But nothing was really sticking and nothing was really earning any money.   And, on top of all the hours that I was already working at my “day job,” I was spending another 15-30 hours working on my online business and researching what the missing ingredient was.   After a lot of trial and error, things finally started to click into place. I settled on the business that fascinated me the most––digital marketing courses and services––and set out to become an expert.   Today, I am going to break down the six things I changed to take my business past the six-figure mark.   As you’ll see, it wasn’t just six new things I started doing. Some of these things were simple decisions I made and others were things I stopped doing.   Listen to the full episode to hear: What I was spending my time on when I wasn't earning anything The very counterintuitive thing I stopped doing that increased my income Who I hired to help me grow my business And the market research everyone skips and how once you understand this you never will again   Links: Profit Planning Challenge Startup Society GillianPerkins.com