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Understanding the difference between National SEO and Local SEO is crucial for effective online marketing strategies. National SEO focuses on optimizing a website's content, structure, and backlinks to rank well on a global or national scale. It targets a broad audience and is ideal for businesses with a wide customer base or e-commerce sites. Local SEO, on the other hand, aims to improve visibility in specific geographic areas, emphasizing local keywords, Google My Business listings, and reviews. It's essential for brick-and-mortar stores, restaurants, and service-based businesses that rely on local customers. The key lies in tailoring your SEO approach to your target audience's location and preferences for maximum impact.