Episode 6
Brand: Dabur Product: Dabur Apple Cider Vinegar TG:* Age range: 25-45* Buying capacity: Medium-high* Education: College-educated* Interests: Health and wellness, fitness, nutrition* Demographics: Urban, suburban* Location: IndiaPurpose: BrandingUSPs:* Made with organic apples* Unfiltered and unpasteurized* Contains the "mother" of vinegar* No added sugar or preservativesAdditional Details:* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.Creative Brief:Campaign Objective:To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.Target Audience:Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.Key Messages:Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.Dabur Apple Cider Vinegar is also sugar-free and preservative-free.
