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In previous times, B2B would refer to transactions between wholesalers and retailers. However, as business types have evolved, B2B has taken a much more diverse meaning.B2B is common for supply chain partners to work together to provide the best customer experience while also optimizing the workflow of their businesses.B2B customers make decisions with a rational analysis of various companies for evaluating their business benefits. They also take their time to compare a wide range of products to choose what’s best for them. However, the B2B segment is heterogeneous: decision-making in large companies is often distributed among people with different backgrounds and levels of expertise.Small and medium-sized companies have a more centralized decision-making process. There could be one person in charge, but it doesn’t always have to be someone who’s deeply knowledgeable about every aspect of the company.Source:- https://www.milesweb.in/blog/wordpress/how-to-create-a-highly-successful-online-b2b-marketplace-with-wordpress/