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The greatest realisation brands must make is that sustainability goes beyond caring for the environment. It involves three major aspects -- environmental, economic and social -- each of which must be taken into consideration for a true sustainability strategy. While many players in the fashion industry are paying more attention to the climate crisis and making greener choices. In this podcast, we discuss the entrepreneurial journey for creating a sustainable brand with our special guest Supriya Shirsat Satam, founder and creative director of FOReT.