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In this era, the presence of social media and the internet has given numerous people employment opportunities. People have taken advantage of social media and the internet to make money by creating creative content. The more appealing the content is, the more audience it will attract, thereby increasing their income generation. Examples are content creators like JoJo Siwa and many more. This article will focus on the life of the content creator, JoJo Siwa, who started at a young age.