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In this episode we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term ValueSaaS means, the components of a flywheel businesses, the importance of knowing your customer and perhaps most interestingly, how metaphors (yes the kind we learn about in elementary school English) are useful tools for founders to think through problems.Rajan's Social LinksTwitter - twitter.com/mtrajanLinkedin - linkedin.com/in/thiyagarajanInterested in learning more about how to run a successful SaaS business?Head over to upekkha.io for more resources.