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This week on Pepper Spotlight, Chaitanya Kataria (Co-Founder and Business Head - Gully Gang Entertainment) breaks down the nuances of collaboration, insights of working with niche content, shares stories from the hip-hop industry in India, and a whole lot more.Who would you like to see on Pepper Spotlight next? DM us on Instagram: https://instagram.com/pepper_contentShow highlights:(00:00) - Introduction(02:29) - Who is Chaitanya Kataria, and what does he do?(03:47) - Gully Gang Entertainment as a content company.(05:23) - The responsibility of Gully Gang Entertainment as a leader of the hip-hop movement in India.(11:24) - How does Chaitanya work with multiple artists; who each have their own USPs?(12:00) - What does Gully Gang Entertainment look for when onboarding new artists?(17:04) - How can an artist or creator stand out from the clutter in their field?(21:12) - What analytics or trends do music-creators study before making content?(27:33) - What is the framework for planning and promoting music content?(32:02) - How does Gully Gang deal with multiple teams for each project.(24:47) - The process behind the making of ‘Mirchi by DIVINE.(40:30) - The Lightning RoundAbout Pepper Content:Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.➡️ Follow Pepper Content:https://linktr.ee/peppercontent➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent