Ep 9 | Creating Content Across Spectrums ft. Varun Duggirala
“We can all be creators; it’s not a job; you don’t have to create to get fame; you have to do it because you like doing it!” - Varun DuggiralaThis week on Pepper Spotlight, we have Varun give us an hour of gyan, stories, and mind-blowing realizations about the content market. Varun Dugirala is the Co-Founder and Chief Content Officer at The Glitch. His podcast “Advertising is Dead” has created one of the biggest splashes among Indian creators.Varun talks about his process behind running a consistent podcast, the hidden creativity of engineers, the balancing act between Glitch and his personal brand.We Discussed:(00:22) - Introduction(03:02) - Being nice, and nothing wrong with being nice(05:51) - How does Varun manage both a personal brand and run an agency?(11:57) - Has being an Engineer helped as a content creator?(23:37) - How did Varun’s family react to him jumping careers?(27:11) - How does Varun keep consistent with his podcast ‘Advertising Is Dead’?(29:20) - How Varun started a newsletter on Substack in the middle of all his projects?(38:12) - How does Varun measure progress and analyze the value from each project?(42:57) - Does Varun manage getting overwhelmed by screen-time and internet-usage?(46:55) - Tips and ticks to constantly find creative ideas.(49:36) - Varun’s one-line-advice to engineers, entrepreneurs, and creators.Who would you like to listen to in the next episode? DM to let us know: https://instagram.com/pepper_contentAbout Pepper ContentPepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.➡️ Follow Pepper Content:https://linktr.ee/peppercontent➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
