Packaging & Branding of Men's Skin Care Products - with Sainath Jain
Sainath Jain founder of Hivado speaks passionately about his concept & ideas for men’s skin care & grooming.During this conversation, Sainath reveals how men from 18 to 60 are becoming increasingly conscious about skin care & are looking for new products which cater to this need. Men from metro cities to distant rural interiors now explore online for novel products.He also highlights the challenges faced during the start up journey & how they have overcome them to establish a market niche.Sainath also is conscious of the importance of packaging in designing, branding to attract customers in an attention span of 30 seconds during an online search. He is also committed to address sustainability issues in the packaging formats deployed at Hivado.Created on Hubhopper Studio.Packaging Talks is a podcast designed for the packaging industry by Packaging 360.
