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Having always watched the automotive from the outside as a coordinator in the Royal Enfield community (2012 - 2017) and then as co-Founder of the Road Trips Co which was in partnership with an automotive major in 2018; there were a few marketers I had always longed to work with. Pallavi is one of those distinguished marketing leaders who has worked in making luxury cars even more aspirational to the difficult and discerning Indian buyer.For someone who was inspired by a poster her mother gave her when she was a little girl, this podcast is about the journey to becoming a 'lioness' hearted soul on two wheels (and four!) About Pallavi SinghPallavi is a passionate and pioneering senior business and marketing professional who has worked in leadership positions with iconic global brands such as BMW, MG Motor & Harley–Davidson. She has spent over 15 years in building bridges between art and science to create best–in–class digital first and marketing roadmaps for the premium market segment. While her areas of impact have been building brands, MarTech, digital & customer experience; she believes in an integrated, KPI and business led approach to marketing.In her career thus far, Pallavi has won many awards and recognitions including the Corporate Business leader award by World Association of Women Warriors, Top 50 Indian women in marketing by Brand Illustrated magazine and Most powerful influencers by Adgully. Pallavi has now shifted focus to driving impact projects and initiatives for brands start-ups & non-profits. She serves as an advisor to the Giri Foundation and her new abode online is Pallavi on a Break. Episode NotesWhat makes Harley Davidson so Special for Pallavi and how customers became familyWhat is marketing all about today - From 4Ps to 4Cs of 2000's and now the 4 IsThe childhood poster which inspired Pallavi and How her mom shaped her into who she is nowStarting her career with Yamaha, and how the Japanese make such great automobiles!Meeting her first mentor at Harley - Anoop PrakashMaking something very intense, a lot of fun and living like your customer with Harley (and beyond!)The story of when Pallavi met Bill Davidson (for the 1st time!) - Exclusive on reltoK!Working with her 2nd mentor, Rajeev ChabaLearning the ropes of Digital Transformation with Udit MalhotraA hiring hack for anyone wanting to build a better organization (Bonus!) Challenges faced in getting Indian buyers to accept foreign brands, working with global teams to tweak marketing to suit Indian buyersMarketing as an art and science. Connecting emotionally but talking rationallyMarTech as a business conversation, CRM being the heart of the marketing functionWhy the automotive industry needs more womenGetting the seat at the board for the CMO; and then becoming a CEOBeing Brave, as a way of life For the complete episode notes and links to the marketing campaigns mentioned by Pallavi Singh, checkout the reltoK websiteHosted on Hubhopper Studio