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David Fallarme was a recognized name in my inbox for some years; with newsletters that you used to popup once in a while from Hubspot. Eventually I also started getting emails from him about Marketing catchups and roundtables of APACMarketers.com. Having been a regular in the roundtables and a member of the community, it gave me a chance to understand the mind of a 'Good Marketer'; and I decided to reach out to David to come on the show. About David FallarmeDavid Fallarme currently leads marketing for HubSpot in Asia and based out of Singapore.He's built and led marketing teams at companies of varying sizes, from public companies to nascent venture-backed startups. He's driven growth & acquisition for products with millions of users, and leading marketing functions at several SaaS businesses.He also runs a marketing community called APACmarketers.com and blogs at The Marketing StudentEpisode NotesWhy David loves marketing and filling in the bingo card of his careerWhy the marketing function depends on the company you are working for and what to look for when joining a company to build a marketing career. The dilemma of the Golden HandcuffsFrameworks to figure if your career is going in the right directionSetting the Gold Standard to build a high performance marketing team and what makes a company become a boring place to workInbound marketing and the blue ocean strategyBuilding a brand with Inbound marketingThe north stars for sales and marketing teams, and setting a common metric to track for both teams. Having a whole view of the funnel and building one entire conversion process that both teams own that wayThe tyranny of best practices and how to deal with it and information out there!About growing APAC MarketersFor the complete episode notes and links to the marketing campaigns mentioned by David Fallarme, checkout the reltoK websiteHosted on Hubhopper Studio