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 Hey,    Thank you for tuning into yet another podcast of Reach Skyline. We talk about all things marketing and business on this show. If you are someone who needs to understand the business world or an entrepreneur who wants to learn more about marketing and stuff, this podcast is for you. Share this with a person who you think would enjoy this. Make them enlightened.   In this episode, Ram K7 and Guhan discuss about the nuances of influencer marketing and how brands can leverage this when it is overly under priced now. There are several aspects to consider when a brand is selecting an influencer to promote their brand and products. With clear strategies and definite marketing plan that will bring enough attention to the brand and create potential engagement from the consumers is ultimately important.      Brands are always looking for quick ways to reach out to influencers so as to get reach for their products and services but fail to create a long term strategy that will  significantly build the brand’s image, create brand personality, define brand communication that customers can easily understand and much more.   Influencers are creating more impact on people’s lives by the day and are connecting better with the consumers through constant engagement and creating relevant content for their fans enjoy. This creates a deep bond between the influencer and the consumer that will propel the value that the influencer offers to a different level.    The level of authenticity that is built through this bond is very crucial for brands capitalize on before the market is filled with influencers and consumers are fed up with ads from influencers.    Influencers should also be understanding of the fact that their growth can decline any time with the shift in market and the dynamics of the social media platforms and other media channels can change overnight leading to difficult transition times for them. It is better for influencers to create content on multiple platforms and to be available for different audiences in different native formats.    Do listen to the podcast and let us know which segment you enjoyed the most.    We talk about all things marketing and business on this show. If you are someone who needs to understand the business world or an entrepreneur who wants to learn more about marketing and stuff, this podcast is for you. Share this with a person who you think would enjoy this. Make them enlightened.     For brand elevation and digital promotions    Website - https://bit.ly/2EKa5M1  Follow us on Social Media     Facebook - https://bit.ly/2FYx07A Twitter - https://bit.ly/32gPYzK Instagram - https://bit.ly/32bckmh  Medium - https://bit.ly/2Yn3QJF Listen to our podcast on these platforms  Anchor - https://bit.ly/2MsGImY Google Podcasts - https://bit.ly/2yokWsj Spotify - https://spoti.fi/2GE1cFm Breaker - https://bit.ly/2YklrTG Radio Public - https://bit.ly/2MtxRBa Stitcher - https://bit.ly/2YAeKYV  #ReachSkylinePodcast #TamilPodcast #TamilBusinessPodcast --- Send in a voice message: https://anchor.fm/reachskyline/message