Episode 5 - Using Bans for Viral marketing - Streisand Effect in Play | By Asish Dash
How often have you read the news that a particular app/book/movie/product has been banned? More often than not, this creates a curiosity of sorts as to what that product is and generates an urge to check it out!! That is how streisand effect is employed in marketing. Listen from Asish Dash (techpreneur from Grazing Minds), how marketeers are using this to generate more interest, views and create virality.
