Episode 13 - In conversation with Lulu Raghavan, MD Landor and Fitch India
#Episode13 : Building a BrandWelcome to the Business Booster Series! A series of conversations with industry experts and a must-have guide you need for your business. Today I’m in conversation with the dynamic Lulu Raghavan, Managing Director of Landor India. Lulu has been in the business of building brands since 1997. She has spent 21 of those years at Landor, working across four different offices: London, Mumbai, New York, and San Francisco. Armed with only a laptop while working from home, Raghavan is credited with single-handedly setting up Landor’s business in India.A total foodie, Raghavan even has her own food blog! An avid reader, she devours books during the many long hours she spends traveling. In this episode we talk about the process of building your brand and the things you should keep an eye on! She goes into great detail about how to build and sustain the identity of your business! Don’t miss this!
