EP #7 - Swiggy vs Zomato - Analysing India's Food Delivery Giants | Advertere TV Breaks-It-Down
Advertere TV Breaks-It-Down is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.In today's Advertere TV Breaks-It-Down segment, we examine India's two biggest food delivery giants, Swiggy and Zomato. Right from when and how they were established by their founders, to the business model they adopted, and the effective marketing strategies they have used so far to scale and grow, we draw a detailed analysis of both the startups.Hope you find it informative!
