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As the son of a former competitive body builder and football player, Alex Verdugo was born into an active and healthy lifestyle. 10 years ago, Alex started in the fitness industry as a conventional lifter at La fitness, and then his mother introduced him to a Kettlebell which led him to start his own personal training business, Extreme Fitness. What started as a business in his garage has turned into his fitness empire including having his own branded products like his Extreme Fitness activewear. He has helped transform so many of his clients lives to live a healthier life and to be proud of their bodies along with helping other personal trainers by allowing them to rent a space from his gym to expand their own personal training businesses. Make sure to listen to this episode because Alex educates us on how he turned his passion into a business.