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Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you.  In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp.  Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more.  “Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis Here's what you don't want to miss: 4:00 Finding a passion for digital marketing 7:45 Learning the Fit Body Boot Camp brand 9:00 Evolving into a well-rounded marketer 11:10 The value and importance of marketing 13:55 How to stay up to date with marketing trends 15:50 How to outsource your digital marketing 22:25 Tips and tactics for Facebook Advertising 25:30 Automating your CRM follow up 27:20 Staying current with Facebook ad changes 29:06 Facebook Advertising objectives 101 33:00 Understanding your overall marketing strategy 36:55 The importance of a team you can trust Connect with us on the socials: Instagram https://www.instagram.com/fitnessfranchisepodcast/ Facebook https://www.facebook.com/fitnessfranchisepodcast/ LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/ YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww Visit our website: https://www.fitnessfranchisepodcast.com/