STN EP - 08: IT'S NOT JUST A CAR, IT'S A DREAM
This norm is going to sound very basic, very simplistic even, but there’s a very profound truth underneath—one that is the unquestioned norm, or at least, has been so far. We are talking about the ownership of cars. Especially in a country like India, it’s both the norm and the aspiration, isn’t it? It’s why the car industry is a bellwether for the economy itself. It’s why a slowdown in car sales has economists and the public alarmed. But there’s something a lot more personal in owning a car. It’s an aspiration, identity and transportation all rolled into one. Everyone who can dream of owning a car. In that simple statement, though, we see two norms, not just one. The idea of ownership—having something in your permanent possession, and the specific idea of owning a car. That’s never going to change, or is it?
